Summer presents a unique opportunity for businesses to strengthen their relationships with thoughtful corporate gifting campaign. While year-end outreach programs are popular, a mid-year outreach program is unexpected and unique. In the business world, nurturing relationships is critical.
Reach out to your existing clients, prospects, or even inactive clients with a selection from our Business Gifts collection. Connect with your employees and summer interns. A summer gifting campaign can make a positive impact and here's why it’s a strategy worth considering.
Strengthen Business Relationships
For many of us, summertime is the great reset. Personally, it's a time for relaxation, vacations, and enjoying the great outdoors. At work, this can translate into looser office hours, company picnics and outings, and a relaxed and positive office vibe. By tapping into the seasonal spirit, businesses can create a personal and memorable connection with their clients and employees. Sending corporate gift baskets during the summer months shows that your business is attuned to the season and appreciates the relationship throughout the year.
A timely gesture of appreciation goes a long way. For employees, summer gifting can coincide with mid-year reviews and project completions. Recognizing achievements and hard work during this period can boost morale and increase employee retention.
Don't miss networking opportunities! For clients, sending gifts ahead of summer corporate events such as retreats, conferences, and conventions can serve as conversation starters and networking tools. This paves the way for meaningful interactions once on site.
Improving Client & Employee Retention
In today's competitive market, retaining clients and employees is essential. Thoughtful summer gifting can play an important role in client retention by reinforcing your business’s commitment to maintaining a strong relationship.
Consistent engagement fosters strong relationships. Regular touchpoints with clients and employees through seasonal gifts keep your business top-of-mind. A summer gift basket filled with gourmet treats and wine can remind clients and employees of your company’s dedication to their satisfaction and well-being.
Build trust with a shared affinity for top quality. High-quality corporate gift baskets signal reliability and professionalism. When clients receive well-crafted gifts, they associate your brand with quality and trustworthiness, encouraging long-term loyalty. When employees receive a GiftTree gift, they'll see firsthand that the company appreciates quality and professionalism and reflect that in their performance.
Enhance Brand Loyalty
Brand loyalty is built over time through consistent positive interactions. Corporate gifting during the summer can contribute significantly to building and reinforcing your loyal customer base.
Emotional Connection: Summertime gifts that evoke positive emotions and memories help create an emotional bond with your brand. For instance, a cheese and charcuterie gift basket with artisanal foods can evoke an impromptu and pleasant office break associated with your company.
Brand Visibility: Adding a branded ribbon or other logo items in your gift baskets ensures that your brand remains visible during the summer months. This constant brand presence reinforces loyalty and recognition among both clients and employees.
Don't Miss Out on a Unique Opportunity
Summer corporate gifting is more than just a thoughtful gesture. It’s a strategic tool that can strengthen business relationships, improve client and employee retention, and enhance brand loyalty. By leveraging the season’s unique opportunities, businesses can create lasting impressions and foster a deeper connection with clients and employees.
As business gifting experts, GiftTree understands the importance of thoughtful and timely gifting. Explore our range of corporate gift baskets to find the perfect way to show your appreciation and strengthen your business relationships this summer. Our professional team can help you create the perfect summer outreach strategy. Call us at 888-999-1422 or send an email to corporate@gifttree.com. Work with an expert Business Gift Advisor and build your brand with GiftTree.
