Silver Oak Wine in a Burlwood Box

The Top 5 Occasions for Corporate Gifting

Corporate gifting is a common practice in the business world, used to strengthen relationships with clients, employees, and business partners. But what are the top occasions for corporate gifting and how does it benefit business relationships? GiftTree has the answers!

1. The Holiday Season

The holiday season is an important time to reach out and connect with your business partners. During holidays like Christmas, New Year, or Thanksgiving, corporate gifting is a great way to show appreciation to clients, colleagues, and employees alike. It helps in fostering a sense of goodwill and gratitude for the past year's successes and sets a positive tone for the upcoming year. Check out our Holiday Gifts collection and see our featured gifts!

2. Employee Recognition

Recognizing the hard work and dedication of employees through corporate gifting boosts morale and motivation. Whether it's for work anniversaries, achievements, or birthdays, a thoughtful gift can go a long way in showing appreciation. And feeling that appreciation is an important key to employee retention. Shop our Thank You Gift Baskets collection to find a bountiful gourmet gift that - with your personal note of thanks - is sure to convey the depths of your gratitude.

3. Client Appreciation

Corporate gifting is a powerful tool for building client relationships. Whether you're warming up a strong prospect or celebrating a 20-year business partnership, sending gifts to clients on special occasions or to celebrate milestones can help in maintaining a strong connection and loyalty. You may want to consider sending gorgeous gourmet food and wine baskets, tied with a ribbon that we've imprinted with your company logo or other branding for a memorable brand touchpoint.

4. Business Milestones and Achievements

Celebrating business milestones like reaching a sales target, launching a new product, closing a deal, or completing a successful project with corporate gifts can enhance relationships with partners and stakeholders. It shows that you value their contribution to your success. Whether you're shopping for a closing gift or a deal toy, GiftTree has some great options! One of our most popular options is an engraved crate from our Champagne Crates collection. 

5. Welcome Gifts for Travel Events

For conferences, trade shows, and other travel events, a corporate gift can leave a positive, lasting impression on business travelers such as industry event speakers, VIP visitors to the corporate headquarters, and potential clients and employees. Consider sending a lavish basket from our Gift Baskets collection right to their hotel room. No doubt they'll appreciate the thoughtfulness of the gesture as well as the delicious gourmet snacks! Whether for a candidate in town to interview with the company or an entourage from a potential new client, welcome gifts are a thoughtful gesture and help reinforce a positive association with your brand.


Overall, corporate gifting plays a crucial role in strengthening business relationships by showing appreciation, fostering goodwill, and creating memorable experiences and branding touchpoints. It's a strategic tool that can help businesses stand out in a competitive market and build long-lasting connections with clients, employees, and partners that are essential to success. With almost three decades of corporate gifting experience, GiftTree has the expertise you can rely on to meet your requirements. Work with one of our Business Gift Advisors at for the ultimate concierge experience in corporate gifting!

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